Articles from July, 2014

Five Ways to Grow Your Business

By Geno Stampora on July 23, 2014

There are many avenues to choose when it comes to growing your business in beauty.  The best way is through personal experiences and through people you already know. Begin with this thought in mind:  marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can be a marketing mecca. Get in the habit of passing out your card to everyone you meet.  It is the greatest form of advertising you possess!  Take a good look at it:  does it need updating?  Is it memorable?  Is it easy to read?  Is all the information correct and included?  I see cards all over the country, many memorable, but many without area codes! Make a list of all people you know:  your family, friends, neighbors.  Draft a simple letter or card in which …

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  • Geno Stampora
  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.
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