Communicating for Success

The Power of the Handwritten Note

By Geno Stampora on December 6, 2012

In the midst of holiday insanity, don’t forget to use this time to thank the people around you for their friendship, support and for being loyal clients. I am a strong believer in regularly sending cards and letters.  I believe the way to someone s heart is through the mail, “snail” mail.  The handwritten note is still the most intimate way to get your message across. It has become even more impactful because it is rarely used anymore.  Even when the mail is used today, much of it is computer generated and very impersonal. Over the years when asked about the tips and ideas to be more successful, I always mention the power of cards, notes, and letters. Follow these simple ideas and watch what happens: The goal is to be memorable, to leave a lasting impression. The tool is …

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If You Read, You Succeed!

By Geno Stampora on September 1, 2012

If you read, you succeed!  I have always believed this. I find that summertime is a great time to read and to reread old favorites.  This summer has proven to be a great one for books that matter to me and my profession.  I also took the time to reread a few old faves and see if there is something I forgot or something that makes more sense now than before. The old faves are:  Booked Solid by Paul DiGrigoli, Self-Made in America by John McCormack, Be Nice (or Else!)  by Winn Claybaugh, and No Compromise Leadership by Neil DuCoff. These are just a few of the awesome books that deal directly with our industry and/or are written by industry icons.  I am honored to say that all of these authors are personal friends of mine.  Not only are they each very successful, they are constantly …

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8 Movie Quotes Entrepreneurs Live By, Written by John Hayes

By Geno Stampora on November 11, 2016

There’s nothing us marketers love more than a good old inspirational quote. Your social media network of choice is probably bursting with “wise words” from the great and good throughout history, designed to kick you in the butt and inspire you to go on and do greater things (or at the very least earn a few social media “likes” along the way). The movies are a great source of inspiration when it comes to getting the creative juices flowing. Just for fun, we’ve compiled 8 of our favorite quotes from the silver screen that could have easily been written in the pages of a business manual. 1. “If you build it, they will come”: Actually a misquote from the classic baseball movie “Field of Dreams.” The actual quote stated “If you build it, he will come” – but you get …

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FIVE KEYS WAYS TO PERSONALLY BRAND YOURSELF

By Geno Stampora on October 28, 2016

1. DEVELOP A DIALOGUE OF INTRODUCTION THAT INCLUDES WHAT YOU DO FOR A LIVING. BE PREPARED WHEN SOMEONE ASKS YOU WHAT YOU DO. WORK ON A DIFFERENTIATING FACTOR ABOUT YOU AND WHAT YOU DO. MAKE IT A WEEK LONG VENTURE THAT YOU LOOK AT AND WORK ON EVERY DAY. MY EXAMPLE IS: I AM SO GLAD YOU ASKED, I AM A HAIR IMAGE PROFRESSIONAL. I WORK WITH A GREAT TEAM OF PROS WHO ARE ALL EXCEELLENT AT WHAT THEY DO AND OUR PASSION SHOWS. I WOULD BE HONORED AT THE OPPORTUNITY TO CREATE A STYLE JUST FOR YOU. HERE IS MY CARD . PLEASE CALL OR COME BY AND SAY HELLO. 2. DEVELOP A PHONE LOG. CALL EVERYONE YOU KNOW AND REMIND THE=M THAT THE GREATEST WAY TO BUILD IN BEAUTY IS THROUGH PERSONAL REFERALS. ASK THEM TO GET INVOLVED …

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Great Articles Deserve to be Shared

By Geno Stampora on March 2, 2015

As I peruse articles that come across my desk, either in print or online, I think about how my own client base might benefit from them. As a new feature, I will be sharing information that I believe can be impactful on your day to day life or in your business.  This is part of being self aware. Anthony K. Tjan wrote this excellent article for Harvard Business Review online. Read it to gain some spot on insight and guidance to being more self aware.  

Five Ways to Grow Your Business

By Geno Stampora on July 23, 2014

There are many avenues to choose when it comes to growing your business in beauty.  The best way is through personal experiences and through people you already know. Begin with this thought in mind:  marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can be a marketing mecca. Get in the habit of passing out your card to everyone you meet.  It is the greatest form of advertising you possess!  Take a good look at it:  does it need updating?  Is it memorable?  Is it easy to read?  Is all the information correct and included?  I see cards all over the country, many memorable, but many without area codes! Make a list of all people you know:  your family, friends, neighbors.  Draft a simple letter or card in which …

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Five Keys to Effective Communication

By Geno Stampora on April 26, 2012

In every one of my seminars, classes, and in-salon programs, I try to add some type of communication portion. Communication is one of the most important keys to a successful life. To fully possess the ability to connect and have a great, fulfilling conversation with others is paramount. To be able to share your thoughts or direct a person in the proper way makes life work better for you and those around you. Most people think they can communicate well because they can talk and that is where the danger lies. Great communication is an art. It takes thought. You have to begin to think before you speak. It is not easy.  There are however, hundreds of books to help you.  I encourage you to find some and read them. Here are my five key ideas to communicating effectively. People …

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  • Geno Stampora
  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.
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