Growing Your Business

FIVE KEYS WAYS TO PERSONALLY BRAND YOURSELF

By Geno Stampora on October 28, 2016

1. DEVELOP A DIALOGUE OF INTRODUCTION THAT INCLUDES WHAT YOU DO FOR A LIVING. BE PREPARED WHEN SOMEONE ASKS YOU WHAT YOU DO. WORK ON A DIFFERENTIATING FACTOR ABOUT YOU AND WHAT YOU DO. MAKE IT A WEEK LONG VENTURE THAT YOU LOOK AT AND WORK ON EVERY DAY. MY EXAMPLE IS: I AM SO GLAD YOU ASKED, I AM A HAIR IMAGE PROFRESSIONAL. I WORK WITH A GREAT TEAM OF PROS WHO ARE ALL EXCEELLENT AT WHAT THEY DO AND OUR PASSION SHOWS. I WOULD BE HONORED AT THE OPPORTUNITY TO CREATE A STYLE JUST FOR YOU. HERE IS MY CARD . PLEASE CALL OR COME BY AND SAY HELLO. 2. DEVELOP A PHONE LOG. CALL EVERYONE YOU KNOW AND REMIND THE=M THAT THE GREATEST WAY TO BUILD IN BEAUTY IS THROUGH PERSONAL REFERALS. ASK THEM TO GET INVOLVED …

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Great Articles Deserve to be Shared

By Geno Stampora on March 2, 2015

As I peruse articles that come across my desk, either in print or online, I think about how my own client base might benefit from them. As a new feature, I will be sharing information that I believe can be impactful on your day to day life or in your business.  This is part of being self aware. Anthony K. Tjan wrote this excellent article for Harvard Business Review online. Read it to gain some spot on insight and guidance to being more self aware.  

The Power of the Handwritten Note

By Geno Stampora on December 6, 2012

In the midst of holiday insanity, don’t forget to use this time to thank the people around you for their friendship, support and for being loyal clients. I am a strong believer in regularly sending cards and letters.  I believe the way to someone s heart is through the mail, “snail” mail.  The handwritten note is still the most intimate way to get your message across. It has become even more impactful because it is rarely used anymore.  Even when the mail is used today, much of it is computer generated and very impersonal. Over the years when asked about the tips and ideas to be more successful, I always mention the power of cards, notes, and letters. Follow these simple ideas and watch what happens: The goal is to be memorable, to leave a lasting impression. The tool is …

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The Greatest Enemy of Learning is Knowing

By Geno Stampora on July 12, 2012

One of the best lessons I have ever learned is this:  the greatest enemy of learning is knowing. Once you think you know, you build a barrier that prevents you from becoming more. One of the major keys to life is to always be searching for more.  We must always be looking to learn.  Some say it is to “have a student’s heart”.  Some say just always seek knowledge. The only real thing that separates us from others is our willingness to learn and to use that new learning in a positive way.  Every now and then, it is a good idea to actually reserve time in your day or week for learning.  This will require some planning.  “What does not get scheduled, does not get done.”  You could read, study a CD or DVD or just observe to learn …

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Five Ways to Grow Your Business

By Geno Stampora on July 23, 2014

There are many avenues to choose when it comes to growing your business in beauty.  The best way is through personal experiences and through people you already know. Begin with this thought in mind:  marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can be a marketing mecca. Get in the habit of passing out your card to everyone you meet.  It is the greatest form of advertising you possess!  Take a good look at it:  does it need updating?  Is it memorable?  Is it easy to read?  Is all the information correct and included?  I see cards all over the country, many memorable, but many without area codes! Make a list of all people you know:  your family, friends, neighbors.  Draft a simple letter or card in which …

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See Geno LIVE: Feb 12-19, 2017, Supernatural Salon Cruise, Royal Caribbean’s Allure of the Seas

By Barb Stampora on September 30, 2016

Geno is thrilled to be among the speakers on the annual Supernatural Salon Cruise. Cruise to success on this one-of-a-kind getaway–the ultimate combination of business and pleasure. For over 20 years, we have been the #1 salon education provider aboard a cruise ship. Join us on Royal Caribbean Cruise Line’s Allure of the Seas, February 12-19th, 2017. Our glamorous ports include Bahamas (Nassau), St. Thomas (Charlotte Amalie) and St. Maarten (Philipsburg.)

See Geno LIVE: Jan 8, 2017, Antoine Du Chez, Denver, CO ~ PRIVATE InSalon Seminar

By Barb Stampora on September 30, 2016

Geno is excited to present an in salon seminar to the professionals at Antoine du Chez. For more than 45 years, Antoine du Chez has been setting the standard of excellence as Colorado’s leading Salon and Day Spa

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  • Geno Stampora
  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.
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