Growing Your Business

The Power of the Handwritten Note

By Geno Stampora on December 6, 2012

In the midst of holiday insanity, don’t forget to use this time to thank the people around you for their friendship, support and for being loyal clients. I am a strong believer in regularly sending cards and letters.  I believe the way to someone s heart is through the mail, “snail” mail.  The handwritten note is still the most intimate way to get your message across. It has become even more impactful because it is rarely used anymore.  Even when the mail is used today, much of it is computer generated and very impersonal. Over the years when asked about the tips and ideas to be more successful, I always mention the power of cards, notes, and letters. Follow these simple ideas and watch what happens: The goal is to be memorable, to leave a lasting impression. The tool is …

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FIVE KEYS WAYS TO PERSONALLY BRAND YOURSELF

By Geno Stampora on October 28, 2016

1. DEVELOP A DIALOGUE OF INTRODUCTION THAT INCLUDES WHAT YOU DO FOR A LIVING. BE PREPARED WHEN SOMEONE ASKS YOU WHAT YOU DO. WORK ON A DIFFERENTIATING FACTOR ABOUT YOU AND WHAT YOU DO. MAKE IT A WEEK LONG VENTURE THAT YOU LOOK AT AND WORK ON EVERY DAY. MY EXAMPLE IS: I AM SO GLAD YOU ASKED, I AM A HAIR IMAGE PROFRESSIONAL. I WORK WITH A GREAT TEAM OF PROS WHO ARE ALL EXCEELLENT AT WHAT THEY DO AND OUR PASSION SHOWS. I WOULD BE HONORED AT THE OPPORTUNITY TO CREATE A STYLE JUST FOR YOU. HERE IS MY CARD . PLEASE CALL OR COME BY AND SAY HELLO. 2. DEVELOP A PHONE LOG. CALL EVERYONE YOU KNOW AND REMIND THE=M THAT THE GREATEST WAY TO BUILD IN BEAUTY IS THROUGH PERSONAL REFERALS. ASK THEM TO GET INVOLVED …

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Great Articles Deserve to be Shared

By Geno Stampora on March 2, 2015

As I peruse articles that come across my desk, either in print or online, I think about how my own client base might benefit from them. As a new feature, I will be sharing information that I believe can be impactful on your day to day life or in your business.  This is part of being self aware. Anthony K. Tjan wrote this excellent article for Harvard Business Review online. Read it to gain some spot on insight and guidance to being more self aware.  

The Greatest Enemy of Learning is Knowing

By Geno Stampora on July 12, 2012

One of the best lessons I have ever learned is this:  the greatest enemy of learning is knowing. Once you think you know, you build a barrier that prevents you from becoming more. One of the major keys to life is to always be searching for more.  We must always be looking to learn.  Some say it is to “have a student’s heart”.  Some say just always seek knowledge. The only real thing that separates us from others is our willingness to learn and to use that new learning in a positive way.  Every now and then, it is a good idea to actually reserve time in your day or week for learning.  This will require some planning.  “What does not get scheduled, does not get done.”  You could read, study a CD or DVD or just observe to learn …

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Five Ways to Grow Your Business

By Geno Stampora on July 23, 2014

There are many avenues to choose when it comes to growing your business in beauty.  The best way is through personal experiences and through people you already know. Begin with this thought in mind:  marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can be a marketing mecca. Get in the habit of passing out your card to everyone you meet.  It is the greatest form of advertising you possess!  Take a good look at it:  does it need updating?  Is it memorable?  Is it easy to read?  Is all the information correct and included?  I see cards all over the country, many memorable, but many without area codes! Make a list of all people you know:  your family, friends, neighbors.  Draft a simple letter or card in which …

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A Salon Success Strategy

By Geno Stampora on July 23, 2012

I am honored to be a member of what I have always believed to be the greatest industry of all time.  This is the only industry that I know where both women and men are paid equally.  This is the only industry that I know where the playing field is equal for all people, regardless of your sexual preference, your heritage, your upbringing or your education!!  Anyone can achieve success in the beauty industry! The beauty industry is the place to be.  Once I set my sights on becoming an educator for our great industry, the hard work began.  I read everything.  I studied everything and everyone.  I visited salons, and just watched.  I began to take notes.  Salon success has many layers! The first thing that I discovered is that, even smart, beautiful, talented, salons go under.  Those salons …

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See Geno LIVE: Oct 1-2, 2017 World’s Fair Hair Show, San Antonio, TX

By Geno Stampora on September 28, 2017

Armstrong-McCall’s World’s Fair Hair Show is THE place to learn, be inspired and reach your full potential.  Join Geno as he presents several classes over the two days of education.  His new CD “The 21 Keys to Success in Life” will be available for sale as well as a few old favorites. “The spirit of the beauty industry is electric. It inspires and teaches. It creates and pushes boundaries. It is everywhere, every moment, and always evolving. It’s you. See your passion in action. Get up close and personal with the industry’s top artists. Learn revolutionary style techniques from beauty experts. Form life-long connections with fellow beauty professionals. It’s all here at World’s Fair for those Licensed To Create.”

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  • Geno Stampora
  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.
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