Articles from April, 2012

Five Keys to Effective Communication

By Geno Stampora on April 26, 2012

In every one of my seminars, classes, and in-salon programs, I try to add some type of communication portion. Communication is one of the most important keys to a successful life. To fully possess the ability to connect and have a great, fulfilling conversation with others is paramount. To be able to share your thoughts or direct a person in the proper way makes life work better for you and those around you. Most people think they can communicate well because they can talk and that is where the danger lies. Great communication is an art. It takes thought. You have to begin to think before you speak. It is not easy.  There are however, hundreds of books to help you.  I encourage you to find some and read them. Here are my five key ideas to communicating effectively. People …


Growing Your Business (Two Keys to Success)

By Geno Stampora on April 12, 2012

There are two very important keys to growing your salon or any business for that matter. First, and the most important is to remember to keep the clients you already have now by treating them like new clients every time they visit your business. Be on time, look your very best. Use professional dialogue. Do not talk about anything but your business or service or product and them. Give them the expert white glove customer service treatment whenever they are there–every single time. Do not give them reason to shop around or an excuse to find another business. Your main focus should be on owning that customer by treating them excellent and giving them the best service they have ever received. The next most important thing is to provide the customer with a reason to talk about you and your …


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  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.

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