The Business of Beauty

If You Read, You Succeed!

By Geno Stampora on September 1, 2012

If you read, you succeed!  I have always believed this. I find that summertime is a great time to read and to reread old favorites.  This summer has proven to be a great one for books that matter to me and my profession.  I also took the time to reread a few old faves and see if there is something I forgot or something that makes more sense now than before. The old faves are:  Booked Solid by Paul DiGrigoli, Self-Made in America by John McCormack, Be Nice (or Else!)  by Winn Claybaugh, and No Compromise Leadership by Neil DuCoff. These are just a few of the awesome books that deal directly with our industry and/or are written by industry icons.  I am honored to say that all of these authors are personal friends of mine.  Not only are they each very successful, they are constantly …

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FIVE KEYS WAYS TO PERSONALLY BRAND YOURSELF

By Geno Stampora on October 28, 2016

1. DEVELOP A DIALOGUE OF INTRODUCTION THAT INCLUDES WHAT YOU DO FOR A LIVING. BE PREPARED WHEN SOMEONE ASKS YOU WHAT YOU DO. WORK ON A DIFFERENTIATING FACTOR ABOUT YOU AND WHAT YOU DO. MAKE IT A WEEK LONG VENTURE THAT YOU LOOK AT AND WORK ON EVERY DAY. MY EXAMPLE IS: I AM SO GLAD YOU ASKED, I AM A HAIR IMAGE PROFRESSIONAL. I WORK WITH A GREAT TEAM OF PROS WHO ARE ALL EXCEELLENT AT WHAT THEY DO AND OUR PASSION SHOWS. I WOULD BE HONORED AT THE OPPORTUNITY TO CREATE A STYLE JUST FOR YOU. HERE IS MY CARD . PLEASE CALL OR COME BY AND SAY HELLO. 2. DEVELOP A PHONE LOG. CALL EVERYONE YOU KNOW AND REMIND THE=M THAT THE GREATEST WAY TO BUILD IN BEAUTY IS THROUGH PERSONAL REFERALS. ASK THEM TO GET INVOLVED …

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Five Ways to Grow Your Business

By Geno Stampora on July 23, 2014

There are many avenues to choose when it comes to growing your business in beauty.  The best way is through personal experiences and through people you already know. Begin with this thought in mind:  marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can be a marketing mecca. Get in the habit of passing out your card to everyone you meet.  It is the greatest form of advertising you possess!  Take a good look at it:  does it need updating?  Is it memorable?  Is it easy to read?  Is all the information correct and included?  I see cards all over the country, many memorable, but many without area codes! Make a list of all people you know:  your family, friends, neighbors.  Draft a simple letter or card in which …

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BEACON: A Recap

By Geno Stampora on August 7, 2012

In July during Beauty Week there is also BEACON.  BEACON is a PBA event that features some of the most promising cosmetology students.  The opportunity to attend BEACON is either earned by some through scholarship or paid by others. This year was the largest Beacon group ever, and the best to date. I have had the privilege and honor to facilitate Beacon for many years. Before me was the incredible Winn Claybaugh, and lucky for me, he became too busy opening up those Paul Mitchell academies all over the country, so I stepped in. The BEACON event is a time for students to hear from some of the great and talented members of the beauty industry. It is a time for these beauty icons to share advice and tips of the trade to those who will soon enter the workplace …

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See Geno LIVE: Oct 1-2, 2017 World’s Fair Hair Show, San Antonio, TX

By Geno Stampora on September 28, 2017

Armstrong-McCall’s World’s Fair Hair Show is THE place to learn, be inspired and reach your full potential.  Join Geno as he presents several classes over the two days of education.  His new CD “The 21 Keys to Success in Life” will be available for sale as well as a few old favorites. “The spirit of the beauty industry is electric. It inspires and teaches. It creates and pushes boundaries. It is everywhere, every moment, and always evolving. It’s you. See your passion in action. Get up close and personal with the industry’s top artists. Learn revolutionary style techniques from beauty experts. Form life-long connections with fellow beauty professionals. It’s all here at World’s Fair for those Licensed To Create.”

See Geno LIVE: Oct 8-9, 2017 Fashion Focus Charlotte, NC

By Geno Stampora on September 28, 2017

Join Geno as he presents several classes over the two days of education.  His new CD “The 21 Keys to Success in Life” will be available for sale as well as a few old favorites.  Fashion Focus Charlotte is the place to learn, to be inspired, and to reach your full potential. “The spirit of the beauty industry is electric. It inspires and teaches. It creates and pushes boundaries. It is everywhere, every moment, and always evolving. It’s you. See your passion in action. Get up close and personal with the industry’s top artists. Learn revolutionary style techniques from beauty experts. Form life-long connections with fellow beauty professionals. It’s all here at Charlotte Fashion Focus for those Licensed To Create.  

See Geno LIVE: Oct 21-23, 2017 Arrojo Expo NYC

By Barb Stampora on September 28, 2017

Powered by Goodwell, Geno will join a stunning lineup to celebrate women in hairdressing at the Arrojo Expo 2017.  Geno will be featured on the Business Symposium alongside Nick Arrojo and Jeff Mason at this flagship event.

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  • Geno Stampora
  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.
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