Articles Tagged with ‘Retaining Clients’

In the midst of holiday insanity, don’t forget to use this time to thank the people around you for their friendship, support and for being loyal clients. I am a strong believer in regularly sending cards and letters.  I believe the way to someone s heart is through the mail, “snail” mail.  The handwritten note is still the most intimate way to get your message across. It has become even more impactful because it is rarely used anymore.  Even when the mail is used today, much of it is computer generated and very impersonal. Over the years when asked about the tips and ideas to be more successful, I always mention the power of cards, notes, and letters. Follow these simple ideas and watch what happens: The goal is to be memorable, to leave a lasting impression. The tool is …

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1. DEVELOP A DIALOGUE OF INTRODUCTION THAT INCLUDES WHAT YOU DO FOR A LIVING. BE PREPARED WHEN SOMEONE ASKS YOU WHAT YOU DO. WORK ON A DIFFERENTIATING FACTOR ABOUT YOU AND WHAT YOU DO. MAKE IT A WEEK LONG VENTURE THAT YOU LOOK AT AND WORK ON EVERY DAY. MY EXAMPLE IS: I AM SO GLAD YOU ASKED, I AM A HAIR IMAGE PROFRESSIONAL. I WORK WITH A GREAT TEAM OF PROS WHO ARE ALL EXCEELLENT AT WHAT THEY DO AND OUR PASSION SHOWS. I WOULD BE HONORED AT THE OPPORTUNITY TO CREATE A STYLE JUST FOR YOU. HERE IS MY CARD . PLEASE CALL OR COME BY AND SAY HELLO. 2. DEVELOP A PHONE LOG. CALL EVERYONE YOU KNOW AND REMIND THE=M THAT THE GREATEST WAY TO BUILD IN BEAUTY IS THROUGH PERSONAL REFERALS. ASK THEM TO GET INVOLVED …

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Powered by Goodwell, Geno will join a stunning lineup to celebrate women in hairdressing at the Arrojo Expo 2017.  Geno will be featured on the Business Symposium alongside Nick Arrojo and Jeff Mason at this flagship event.

Join Geno as he presents several classes over the two days of education.  His new CD “The 21 Keys to Success in Life” will be available for sale as well as a few old favorites.  Fashion Focus Cleveland is the place to learn, to be inspired, and to reach your full potential. “The spirit of the beauty industry is electric. It inspires and teaches. It creates and pushes boundaries. It is everywhere, every moment, and always evolving. It’s you. See your passion in action. Get up close and personal with the industry’s top artists. Learn revolutionary style techniques from beauty experts. Form life-long connections with fellow beauty professionals. It’s all here at Charlotte Fashion Focus for those Licensed To Create.  

Geno is thrilled to make a contribution to the beauty professionals at the the Institute of Beauty and Wellness a Milwaukee beauty educational establishment.  Always popular with students, Geno will share decades of industry knowledge, tips and tricks through humor and relative experiences.  This is a private event.

Geno is thrilled to return for the second consecutive year to speak to the team at Gene Juarez Salons and Spas in Washington state.  Geno will provide inspiration, education and fun as he guides his audience through the unique business of beauty.  This event is PRIVATE.

Geno is thrilled to return for the second consecutive year to speak to the team at Antoine Du Chez Salons and Spas in Denver.  His contribution in 2017 led the team leaders to feature Geno again for more inspiration and guidance in the business of beauty.  This event is PRIVATE.