The Business of Beauty
See Geno LIVE ~ Feb 21, 2016, InSalon Seminar at Hoshall's Salon and Spa, Fulsom, CA
Geno will speak to the professionals at the Hoshall’s Salon and Spa, one of the top salons in the Sacramento area. This InSalon seminar is a private event.
Read MoreSee Geno LIVE ~ Feb 3, 2016, Paul Mitchell The School Miami, Keynote Presentation
As a member of the Andrew Gomez Foundation of speakers, Geno comes to Miami to speak to the future professionals at the Paul Mitchell School there. He will share his wisdom and experience about what it takes to be successful in the beauty industry.
Read MoreSee Geno LIVE ~ Feb 2, 2016, Paul Mitchell Schools CAPER 2016, Orlando, FL
For the second year, Geno has the privilege of speaking to future professionals of Paul Mitchell Schools around the country who have earned the right to participate in an event just for them. CAPER brings beauty industry icons to the students to help inspire and guide them on a path of greatness.
Read MoreSee Geno LIVE ~ Feb 7-14, 2016, Supernatural Salon Cruise Featured Speaker
Geno will present to the participants of the John Amico Supernatural Salon Cruise aboard the Regal Princess, scheduled to set sail from Fort Lauderdale to the Western Caribbean. A great way to start the new year with education and sunshine.
Read MoreSee Geno LIVE: Feb 26, 2015, Transport your Business to the Next Level sponsored by the Western Loudoun Leadshare Group
Who doesn’t want to move their business up a few notches? Whether business owners hope to gain new clientele, or have a bigger mindset in their current customer base, or simply do what they do better and more effectively, there is always room for improvement. Where do you go for inspiration? What tools can you put…
Read MoreFive Ways to Grow Your Business
There are many avenues to choose when it comes to growing your business in beauty. The best way is through personal experiences and through people you already know. Begin with this thought in mind: marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can…
Read MoreIf You Read, You Succeed!
If you read, you succeed! I have always believed this. I find that summertime is a great time to read and to reread old favorites. This summer has proven to be a great one for books that matter to me and my profession. I also took the time to reread a few old faves and…
Read MoreBEACON: A Recap
In July during Beauty Week there is also BEACON. BEACON is a PBA event that features some of the most promising cosmetology students. The opportunity to attend BEACON is either earned by some through scholarship or paid by others. This year was the largest Beacon group ever, and the best to date. I have had…
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