Articles Tagged with ‘customers’

A Salon Success Strategy

By Geno Stampora on July 23, 2012

I am honored to be a member of what I have always believed to be the greatest industry of all time.  This is the only industry that I know where both women and men are paid equally.  This is the only industry that I know where the playing field is equal for all people, regardless of your sexual preference, your heritage, your upbringing or your education!!  Anyone can achieve success in the beauty industry! The beauty industry is the place to be.  Once I set my sights on becoming an educator for our great industry, the hard work began.  I read everything.  I studied everything and everyone.  I visited salons, and just watched.  I began to take notes.  Salon success has many layers! The first thing that I discovered is that, even smart, beautiful, talented, salons go under.  Those salons …


Growing Your Business (Two Keys to Success)

By Geno Stampora on April 12, 2012

There are two very important keys to growing your salon or any business for that matter. First, and the most important is to remember to keep the clients you already have now by treating them like new clients every time they visit your business. Be on time, look your very best. Use professional dialogue. Do not talk about anything but your business or service or product and them. Give them the expert white glove customer service treatment whenever they are there–every single time. Do not give them reason to shop around or an excuse to find another business. Your main focus should be on owning that customer by treating them excellent and giving them the best service they have ever received. The next most important thing is to provide the customer with a reason to talk about you and your …


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  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.

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