Articles Tagged with ‘business’

The Power of the Handwritten Note

By Geno Stampora on December 6, 2012

In the midst of holiday insanity, don’t forget to use this time to thank the people around you for their friendship, support and for being loyal clients. I am a strong believer in regularly sending cards and letters.  I believe the way to someone s heart is through the mail, “snail” mail.  The handwritten note is still the most intimate way to get your message across. It has become even more impactful because it is rarely used anymore.  Even when the mail is used today, much of it is computer generated and very impersonal. Over the years when asked about the tips and ideas to be more successful, I always mention the power of cards, notes, and letters. Follow these simple ideas and watch what happens: The goal is to be memorable, to leave a lasting impression. The tool is …


If You Read, You Succeed!

By Geno Stampora on September 1, 2012

If you read, you succeed!  I have always believed this. I find that summertime is a great time to read and to reread old favorites.  This summer has proven to be a great one for books that matter to me and my profession.  I also took the time to reread a few old faves and see if there is something I forgot or something that makes more sense now than before. The old faves are:  Booked Solid by Paul DiGrigoli, Self-Made in America by John McCormack, Be Nice (or Else!)  by Winn Claybaugh, and No Compromise Leadership by Neil DuCoff. These are just a few of the awesome books that deal directly with our industry and/or are written by industry icons.  I am honored to say that all of these authors are personal friends of mine.  Not only are they each very successful, they are constantly …


A Salon Success Strategy

By Geno Stampora on July 23, 2012

I am honored to be a member of what I have always believed to be the greatest industry of all time.  This is the only industry that I know where both women and men are paid equally.  This is the only industry that I know where the playing field is equal for all people, regardless of your sexual preference, your heritage, your upbringing or your education!!  Anyone can achieve success in the beauty industry! The beauty industry is the place to be.  Once I set my sights on becoming an educator for our great industry, the hard work began.  I read everything.  I studied everything and everyone.  I visited salons, and just watched.  I began to take notes.  Salon success has many layers! The first thing that I discovered is that, even smart, beautiful, talented, salons go under.  Those salons …


Growing Your Business (Two Keys to Success)

By Geno Stampora on April 12, 2012

There are two very important keys to growing your salon or any business for that matter. First, and the most important is to remember to keep the clients you already have now by treating them like new clients every time they visit your business. Be on time, look your very best. Use professional dialogue. Do not talk about anything but your business or service or product and them. Give them the expert white glove customer service treatment whenever they are there–every single time. Do not give them reason to shop around or an excuse to find another business. Your main focus should be on owning that customer by treating them excellent and giving them the best service they have ever received. The next most important thing is to provide the customer with a reason to talk about you and your …


See Geno LIVE ~ April 3-4, 2016, Passion For Excellence Hair Show, Myrtle Beach, SC

By Geno Stampora on February 17, 2016

European Image Salon Suppliers, Inc., will sponsor the Passion For Excellence Hair Show in Myrtle Beach, SC, where Geno will be one of the beauty industry icons presenting to show attendees. Don’t miss this opportunity for great education and learning in your SC neighborhood!

See Geno LIVE ~ Mar 7-10, 2106, You Will Change the World, Las Vegas, NV

By Geno Stampora on February 16, 2016

Geno will be in the studio videotaping new seminars and material for You Will Change the World, a new online platform for education and learning.

Happy 2013: Make it count

By Geno Stampora on January 3, 2013

Happy New Year! Here it is January 2013, a time of year most people begin to assess the productivity and success of the past twelve months.  We begin to ask ourselves the serious questions that we avoided all year long.  Don’t we find a way to believe that we are just “too busy to think about that now”?  As Scarlet O’Hara stated so well, “I won’t think about that now, I will think about that tomorrow”. There are times when the important questions need to be asked.  We expect our children to make measurable progress in reasonable time.  We would not want our children to spend 3 years in 5th grade. Sports would be boring if there never was a winner.  We have a list of the things we work for and we expect to get those things accomplished as …


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  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.

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