Articles Tagged with ‘clients’

The Power of the Handwritten Note

By Geno Stampora on December 6, 2012

In the midst of holiday insanity, don’t forget to use this time to thank the people around you for their friendship, support and for being loyal clients. I am a strong believer in regularly sending cards and letters.  I believe the way to someone s heart is through the mail, “snail” mail.  The handwritten note is still the most intimate way to get your message across. It has become even more impactful because it is rarely used anymore.  Even when the mail is used today, much of it is computer generated and very impersonal. Over the years when asked about the tips and ideas to be more successful, I always mention the power of cards, notes, and letters. Follow these simple ideas and watch what happens: The goal is to be memorable, to leave a lasting impression. The tool is …

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If You Read, You Succeed!

By Geno Stampora on September 1, 2012

If you read, you succeed!  I have always believed this. I find that summertime is a great time to read and to reread old favorites.  This summer has proven to be a great one for books that matter to me and my profession.  I also took the time to reread a few old faves and see if there is something I forgot or something that makes more sense now than before. The old faves are:  Booked Solid by Paul DiGrigoli, Self-Made in America by John McCormack, Be Nice (or Else!)  by Winn Claybaugh, and No Compromise Leadership by Neil DuCoff. These are just a few of the awesome books that deal directly with our industry and/or are written by industry icons.  I am honored to say that all of these authors are personal friends of mine.  Not only are they each very successful, they are constantly …

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FIVE KEYS WAYS TO PERSONALLY BRAND YOURSELF

By Geno Stampora on October 28, 2016

1. DEVELOP A DIALOGUE OF INTRODUCTION THAT INCLUDES WHAT YOU DO FOR A LIVING. BE PREPARED WHEN SOMEONE ASKS YOU WHAT YOU DO. WORK ON A DIFFERENTIATING FACTOR ABOUT YOU AND WHAT YOU DO. MAKE IT A WEEK LONG VENTURE THAT YOU LOOK AT AND WORK ON EVERY DAY. MY EXAMPLE IS: I AM SO GLAD YOU ASKED, I AM A HAIR IMAGE PROFRESSIONAL. I WORK WITH A GREAT TEAM OF PROS WHO ARE ALL EXCEELLENT AT WHAT THEY DO AND OUR PASSION SHOWS. I WOULD BE HONORED AT THE OPPORTUNITY TO CREATE A STYLE JUST FOR YOU. HERE IS MY CARD . PLEASE CALL OR COME BY AND SAY HELLO. 2. DEVELOP A PHONE LOG. CALL EVERYONE YOU KNOW AND REMIND THE=M THAT THE GREATEST WAY TO BUILD IN BEAUTY IS THROUGH PERSONAL REFERALS. ASK THEM TO GET INVOLVED …

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Five Ways to Grow Your Business

By Geno Stampora on July 23, 2014

There are many avenues to choose when it comes to growing your business in beauty.  The best way is through personal experiences and through people you already know. Begin with this thought in mind:  marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can be a marketing mecca. Get in the habit of passing out your card to everyone you meet.  It is the greatest form of advertising you possess!  Take a good look at it:  does it need updating?  Is it memorable?  Is it easy to read?  Is all the information correct and included?  I see cards all over the country, many memorable, but many without area codes! Make a list of all people you know:  your family, friends, neighbors.  Draft a simple letter or card in which …

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Growing Your Business (Two Keys to Success)

By Geno Stampora on April 12, 2012

There are two very important keys to growing your salon or any business for that matter. First, and the most important is to remember to keep the clients you already have now by treating them like new clients every time they visit your business. Be on time, look your very best. Use professional dialogue. Do not talk about anything but your business or service or product and them. Give them the expert white glove customer service treatment whenever they are there–every single time. Do not give them reason to shop around or an excuse to find another business. Your main focus should be on owning that customer by treating them excellent and giving them the best service they have ever received. The next most important thing is to provide the customer with a reason to talk about you and your …

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See Geno LIVE ~ Feb 22-23, 2016, Paul Mitchell The School, Sacramento, CA

By Geno Stampora on February 16, 2016

The future professionals at Paul Mitchell The School, Sacramento, earned the right to hear Geno present following a countrywide PMTS competition. Geno will share his wisdom and expertise from over 3 decades in the beauty industry on keys to success.

See Geno LIVE ~ Feb 21, 2016, InSalon Seminar at Hoshall’s Salon and Spa, Fulsom, CA

By Geno Stampora on February 16, 2016

Geno will speak to the professionals at the Hoshall’s Salon and Spa, one of the top salons in the Sacramento area. This InSalon seminar is a private event.

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  • Geno Stampora
  • Geno Stampora has made a major contribution to the beauty industry in many ways. He has owned, managed, and worked behind the chair in his collection of salons. He has owned two beauty academies, where he also instructed.
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