Geno's Words of Wisdom
I Am Deserving
Many of you have heard me read you the letter: “I Am Deserving”. Written by Louise I. Hay, the words in this letter offer us a reminder that we are responsible for our destiny. We do not have to remain or be a victim of the negative thoughts, opinions or limitations place on us by others!…
Great Articles Deserve to be Shared
As I peruse articles that come across my desk, either in print or online, I think about how my own client base might benefit from them. As a new feature, I will be sharing information that I believe can be impactful on your day to day life or in your business. This is part of…
Five Ways to Grow Your Business
There are many avenues to choose when it comes to growing your business in beauty. The best way is through personal experiences and through people you already know. Begin with this thought in mind: marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can…
Happy 2013: Make it count
Happy New Year! Here it is January 2013, a time of year most people begin to assess the productivity and success of the past twelve months. We begin to ask ourselves the serious questions that we avoided all year long. Don’t we find a way to believe that we are just “too busy to think…
The Power of the Handwritten Note
In the midst of holiday insanity, don’t forget to use this time to thank the people around you for their friendship, support and for being loyal clients. I am a strong believer in regularly sending cards and letters. I believe the way to someone s heart is through the mail, “snail” mail. The handwritten note…
If You Read, You Succeed!
If you read, you succeed! I have always believed this. I find that summertime is a great time to read and to reread old favorites. This summer has proven to be a great one for books that matter to me and my profession. I also took the time to reread a few old faves and…
BEACON: A Recap
In July during Beauty Week there is also BEACON. BEACON is a PBA event that features some of the most promising cosmetology students. The opportunity to attend BEACON is either earned by some through scholarship or paid by others. This year was the largest Beacon group ever, and the best to date. I have had…
A Salon Success Strategy
I am honored to be a member of what I have always believed to be the greatest industry of all time. This is the only industry that I know where both women and men are paid equally. This is the only industry that I know where the playing field is equal for all people, regardless…
The Greatest Enemy of Learning is Knowing
One of the best lessons I have ever learned is this: the greatest enemy of learning is knowing. Once you think you know, you build a barrier that prevents you from becoming more. One of the major keys to life is to always be searching for more. We must always be looking to learn. Some…