Growing Your Business
See Geno LIVE ~ Feb 7-14, 2016, Supernatural Salon Cruise Featured Speaker
Geno will present to the participants of the John Amico Supernatural Salon Cruise aboard the Regal Princess, scheduled to set sail from Fort Lauderdale to the Western Caribbean. A great way to start the new year with education and sunshine.
Read MoreGreat Articles Deserve to be Shared
As I peruse articles that come across my desk, either in print or online, I think about how my own client base might benefit from them. As a new feature, I will be sharing information that I believe can be impactful on your day to day life or in your business. This is part of…
Read MoreSee Geno LIVE: Feb 26, 2015, Transport your Business to the Next Level sponsored by the Western Loudoun Leadshare Group
Who doesn’t want to move their business up a few notches? Whether business owners hope to gain new clientele, or have a bigger mindset in their current customer base, or simply do what they do better and more effectively, there is always room for improvement. Where do you go for inspiration? What tools can you put…
Read MoreFive Ways to Grow Your Business
There are many avenues to choose when it comes to growing your business in beauty. The best way is through personal experiences and through people you already know. Begin with this thought in mind: marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can…
Read MoreHappy 2013: Make it count
Happy New Year! Here it is January 2013, a time of year most people begin to assess the productivity and success of the past twelve months. We begin to ask ourselves the serious questions that we avoided all year long. Don’t we find a way to believe that we are just “too busy to think…
Read MoreThe Power of the Handwritten Note
In the midst of holiday insanity, don’t forget to use this time to thank the people around you for their friendship, support and for being loyal clients. I am a strong believer in regularly sending cards and letters. I believe the way to someone s heart is through the mail, “snail” mail. The handwritten note…
Read MoreA Salon Success Strategy
I am honored to be a member of what I have always believed to be the greatest industry of all time. This is the only industry that I know where both women and men are paid equally. This is the only industry that I know where the playing field is equal for all people, regardless…
Read MoreThe Greatest Enemy of Learning is Knowing
One of the best lessons I have ever learned is this: the greatest enemy of learning is knowing. Once you think you know, you build a barrier that prevents you from becoming more. One of the major keys to life is to always be searching for more. We must always be looking to learn. Some…
Read MoreGrowing Your Business (Two Keys to Success)
There are two very important keys to growing your salon or any business for that matter. First, and the most important is to remember to keep the clients you already have now by treating them like new clients every time they visit your business. Be on time, look your very best. Use professional dialogue. Do…
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